Communications Strategy • Content Creation • Writing • Instructional Design
Develop and advance branding, identify and communicate unique selling points, and create or refine mission and vision statements.
Develop engagement programs designed to retain customers.
Create effective elearning and training products for employees, customers, students and clients. Processes and tools used include: conducting needs analyses; applying design models: ADDIE, SAM, and Rapid Prototyping; screencasting, using Articulate, Captivate, Camtasia and Lectora; storyboarding; writing learning objectives; and measuring learning effectiveness.
Help identify new markets for products and services. Develop strategies, with measurable objectives, to generate new business. Plan and implement referral incentive programs for existing customers.
Metrics and Data
Interpret and enhance metrics and data related to website traffic, social media, and e-newsletter campaigns.
Print and Digital Collateral
Develop and produce newsletters, sales materials, technical manuals, web content, and more.
Public Relations Campaigns
Include message development, campaign design and implementation.
Establish client credibility within their industry through planned content shared via social media, outreach to customers, and media placements.